The 60-plus demographic has large savings, high-than-average disposable income and the lowest debt to asset ratio among household age groups* *Statistics Canada

Seniors are living longer, healthier, more active lives than ever before. They have more disposable income to spend on financial investments, insurance plans, non-profit organizations, charities, health, travel, gifts and general goods and services.

The Senior Paper is the great, cost-effective vehicle you're looking for to deliver your message right to the 60-plus audience. Our clean, uncluttered format ensures maximum ad exposure while our distribution to over 80,000 readers each month promotes a successful contact with the audience you want.

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Choose The Senior Paper and reach the active seniors market!

TARGETED MARKET
Unlike many general interest publications that attempt to cater to as wide a demographic audience as possible, we provide our advertisers with a targeted connection directly to the 60-plus reader market.

By focusing on one demographic and one market, then providing them with a product they love to receive – our readers get more of what they want and less of what they don't. This translates into high brand-loyalty and we are able to maintain an above average subscriber retention rate.

ACTIVE DISTRIBUTION
We're a paid-subscription publication, not a freebie. Our publication (and your ad) doesn't sit on coffee shop countertops or piled up with other junk-mail in apartment building lobbies, unseen by your potential customers.

The Senior Paper is specifically requested by thousands of seniors 60-plus who pay to have it delivered to them and because it's paid for, it's read from cover to cover by our subscribers -- many of whom then pass it along (sometimes 4-5 times or more) to shared readers.